A recent fashion event puts under the spotlight rising fashion brand, OutKast Paradigm, and their collaboration with renowned designer M Barretto. Also, get the chance to own OutKast Paradigm clothing for free! Read on.
I had the chance to see the Manila Fashion Festival Capsule featuring OutKast Paradigm and M.Barretto last May 27, 2015. It was a real treat, not just because I was able to see a fresh set of looks from the country’s rising street wear brand, OutKast Paradigm, but also because it was a celebration of their rise as the country’s fashion underdog. I’m a real sucker for an underdog story. Fitting, especially since their call as a brand is that it’s OK to be different, OK to be an OutKast.
Before anything, what is OutKast Paradigm? Founded in 2013, this clothing line has jumped from Instagram to the streets, with the group of Lito Trinidad, Benj Bolivar, and Cris Lomotan bringing forward a daringness to men’s fashion. Brought together by their mutual love for fashion, this brand has grown exponentially in following, and continues to grow bigger with new designs and ventures. Their social media influence has helped them encourage both Filipino men and women to pack a punch into their OOTD’s. The show wasn’t all about looking good, it was a tribute to the empowerment that they have brought the Philippine street fashion.
It was also a show that featured two fashion worlds coming together. Back with a vengeance, renowned designer M Barretto designed a line in collaboration with OutKast Paradigm which brings elegant structure and movement to the unique and fun aesthetic that OutKast Paradigm is known for. M Barretto’s collaboration with OutKast Paradigm gave it a cleaner and smarter looking variation, reaching out to an even bigger base of menswear patrons.
The show was graced with celebrity supporters both from the Fashion and Entertainment industries. As it was a buying show, people were able to call dibs on their favorite pieces straight off the runway, before it even made public promotion.
The all around vibe in that night’s show was pride. Everyone in the crowd cheered on the OutKast founders as they set foot on the ramp. It showcased not just amazing wearable urban clothing. It also showed, on full display, a lot of drive, passion, and heart. OutKast Paradigm has come a long way from its humble beginnings. In 2013, the group started off with an Instagram page, created a handful of designs, put together self-directed photo shoots, and started selling out of the trunks of their cars. Fast forward to barely two years into present day – With almost 30,000 loyal Instagram followers, over 8,000 facebook fans, 8 physical stores, and 2 international online distributors, they are proving to be one of the biggest fan-sourced and socially influential fashion brands in the country.
Fast forward to barely two years into present day – With almost 30,000 loyal Instagram followers, over 8,000 facebook fans, 8 physical stores, and 2 international online distributors, they are proving to be one of the biggest fan-sourced and socially influential fashion brands in the country.
Definitely a brand to look out for, OutKast Paradigm continues to encourage self-expression through fashion with their unique and cool clothing. You can shop OutKast Paradigm online through Instagram.com/OutKastParadigm and get updates through their Facebook page: www.facebook.com/outkastparadigm.
Congratulations to Marisse Leviste for winning this OutKast Paradigm Shirt! Stay tuned for future giveaways!
More photos, courtesy of my blogger friend, Tinsley Garanchon.